Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
Overview
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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Popular Features
- Event tracking (14)8.686%
- Rules-driven tag execution (14)8.282%
- Tag variable mapping (14)7.979%
- Ease of writing custom tags (14)7.777%
Pricing
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Adobe Experience Platform Launch Video
Adobe Dynamic Tag Management - Experience Platform Launch
Adobe Experience Platform Launch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
April 29, 2022
Adobe Offers Great Integration
This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.
- Consolidate sources
- Many extensions to choose from
- Aids us with insights on our businesses usage and needs
- User manual is hard to navigate when trying to take in the platform
- Not first-time user friendly.
- Not customized for smaller businesses needs.
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
- Friendly interface.
- Analytics data.
- Flexible and innovative.
- Minor bugs.
- Not many people are using it yet.
- Need technical knowledge to integrate some features.
Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.
- Easy and intuitive interface
- Having different environments for development and testing
- Simple integration of other tools by using the built-in connectors
- Vast pallet of options to use as trigger and actions of the rules
- Great flexibility for the user
- Challenging to debug if the rules do not follow a proper naming convention
- Some parts of the interface are buggy, when clicking the "go back" button
- Technical knowledge is needed for operating the tool
- Adding the Launch library to your website will slow down the loading of the pages slightly
April 12, 2022
Amazing Software And User friendly Too
With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.
- User friendly interface
- Publishing flow is too easy
- Good support and trust of Adobe
- Little bit expensive
- Sometimes it takes too much time to login
- Difficult to understand
We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
- Data aggregation
- Data presentation
- Native Mobile Support
- User Interface
- Load Times
- Non standard use case implementation
February 22, 2022
Adobe launch Review
Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.
- Tag management.
- Direct calls.
- Data pushed to report suite.
- The right amount of video tutorials.
- While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.